How do the same DJs seem to keep getting gigs? Ask around and you’ll find it’s most often a case of recommendation through trusted friends. Relatively few people are Googling ‘book club DJ’ because chances are strong they already know someone personally. So in order to make the move towards a professional DJing career, it’s super important that you have an online presence that shows people what you’re up to. If they get a recommendation to check you out, impress them. Here’s how.
Release regularly
If you haven’t posted anything in 6 months, you’re not active. Even if you’re really pretty busy in real life, it will appear as though you’re sleeping through the season. Pin your best clips at the top of your feed. Make sure the next thing below that is no more than a month old. Keep your feeds alive with content.
Get a website
You know what bedroom DJs and amateurs don’t do? Invest $10/month in their own websites, that’s what. A site doesn’t have to be glam. It doesn’t have to be more than one page. Having your own site is a way of saying yes, I am in fact available for business. It distinguishes you from those who are content to make a lot of noise on social media alone. Link all your social media channels to your site. Have a large, quality image of yourself. People most often book you based on how you look.
Email people
Emails are the secret weapon of entrepreneurs. A list of people who want to hear from you should be at the heart of your communication strategy. Emails are far more effective than social media at driving people into action. Anticipated, regular emails are how you maintain a presence in the minds (and hearts) of your audience.
You’ve heard all this stuff a million times. So get on it! Make a career for yourself as a DJ by acting like the pro you feel you already are. Get there quicker by signing up for a DJ course by DJ Courses Online today suits you best.
John Bartmann is a music producer and DJ.