Imagine there was an article listing a whole bunch of business models for a mobile DJ. Hey, here’s one! The ever-popular bedroom DJ is overpopulating the planet. Maybe you wanna stand out a bit and, you know, actually have a plan about how to level up. Get smarter by learning the business side of DJing. Here are the business models being practiced by the pro DJs.
The solo player
Booking yourself out to parties, bars and clubs. You start with family and friends, then put the word out. Good as a side-hustle for those who have day jobs. This is also the phase during which you need to acquire your own gear, music collection, and stuff like liability insurance. A fun, low-pressure environment to test the waters of professional DJing.
The team player
Working at an existing DJ entertainment booking company as an employee. These companies typically have a catalog of DJs, MCs, dancers and performers. They’re in charge of finances and you don’t have to invest in gear. Work is stead and less pressure than running the admin yourself. But you’re kinda locked in, and can’t really work for yourself on the side. Pay can be a little lower than doing your own thing, but more reliable.
The sub-contractor
Booking both yourself and others out for gigs. Independent sub-contractors have the advantage of being both more free than an exclusive operation and in charge of your business. You’re able to take a cut of bookings for other DJs, but also accept the reputational impact of their performance. If you recommend them and they suck, you suck. And vice versa. Good option if you’re more into the entertainment angle than the business angle.
The boss
Booking out sub-contracters and employees under a formal company banner. This is where you’re in charge of them all. The Sauron of Serato. You’re tax compliant, legally liable and in charge of all finances. You’re marketing other smaller companies under your banner and you have a large stake in the company.
DJing isn’t just about spinning records. It can be, but if you’re hungry for more, you’ll need to level up by embracing one of these models. Could take some time, but hey, if you’re serious about sharing good music with good people, you’ll see the value. Get into the game with a course by DJ Courses Online today.
John Bartmann is a music producer and DJ.