Mixcloud sure is doing something right. They’re currently the only live streaming platform which allows DJs to play commercial and copyrighted music without any takedowns. Here’s a little more on the one platform that’s managed to solve the problems many professional DJs face in getting their skills out there.
Copyright-free DJ streaming
No takedowns?! Music to our ears! Honestly, it’s a real bummer that Twitch, Instagram and Facebook all mute or destroy your live set whenever you play an Avicii remix (RIP dude). Especially seeing as the rights-holders are often those other than the producers, who often don’t mind their music being played at all. The number one reason to take Mixcloud seriously? Liberation of culture.
How does it work?
OK, so after the trial period, the DJ pays $15/mo to use Mixcloud Live and stream their set without any takedowns. For a venue, radio station or any kind of organization, this is an absolute steal. If you’re running a bar with live DJs 5 nights a week, you should definitely be looking at Mixcloud Live as a way of getting feet through the door. The audience views from all over the world for free. The rights-holders get paid royalties.
DJ community
The coolest thing about Mixcloud Live is that the people on the platform get it. Fans, DJs, everyone is behind the idea of a paid platform without copyright issues. The interface has a sidebar for live chat, resembling Twitch. That means that you’re surrounding yourself with a community of people who aren’t all just trying to get everything you make for free all the time. There’s love in the room.
At some point, we’re all gonna have to admit that the ad-funded, social media-driven Web 2.0 is broken. There must come a point when people see the value of unlocking culture and really beginning to share new music in a way that’s fair to all involved. We believe Mixcloud is on the right track. Good music finds a way, and DJs who do their coursework find a way to get it out there.