One of the upsides to the pandemic has been how we’ve all needed to learn to stream our sets. Video camera sales skyrocketed. Web traffic to live stream tutorials has increased. And pretty much everyone knows what OBS is now. But should you be live streaming your IRL gigs? Here are a few reasons to consider.
Pro: people listen with their eyes
It’s no longer enough to send a link to mixcloud. To gain new fans, you really have to lean into video. Live streaming your set shows people that you’re a busy DJ, and also gives them the chance to interact with you on the fly. Video beats audio hands-down. Video is where we meet. Embrace it. People are desperate for something cool, fresh and new. Act like the pro DJ you know you are and show them your taste in music!
Pro: interaction on their terms
People get excited when they get to earn social points with very little effort. By live streaming your set, you put your best work in front of people who aspire to do what you’re doing. It’s a flex, and the audience will love it. When you show up continually and consistently, they’ll tune in, comment and share your video. If your plan is to build a career as a DJ, you’re in the business of reaching out to people on their terms - wherever they are.
Con: extra work
Yep. Sorry, but a live streaming setup is already at least an extra bag of gear to set up, monitor and protect during your set. Stuff like tripods and flight cases are the heaviest, so rather use gorilla tripods and laptop bags. It’s an extra chore monitoring the live feed, commenting and triggering gifs during your set. Cameras, extra gear and audio feeds certainly add complexity.
The upside? You’re now a streaming DJ. You’re more in people’s faces. When they see you IRL, they’ll mention your latest video. And ultimately, you’ll make more money in ticket sales when the time comes to throw a party. Video and live streaming is arguably the best marketing tactic around today. Use it. Find out more about marketing your music from the pros in the DJ Career Tips course by DJ Courses Online.